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The perfect website is yet to be built, but what makes a good or a bad one? There are so many different features that can combine to make a great website but, if used incorrectly, the results will be less than satisfactory.

Of course, many features of what is considered to be good are purely an opinion based on appearance, graphics and ease of use. Tastes vary from person to person, so what one person finds appealing, another will find repellent. On the other hand, if we all liked the same thing, life would be very dull indeed. Don’t forget, appearance is only one facet of what makes a good website, although a visually pleasing site will always attract more attention than one that is not so pleasing.

There is one thing you should ask yourself before you even start building a website: what is its purpose? What do you want to gain from your website? Once you have answered these questions, you can set your objectives and decide hot to give your site’s visitors what they want. This is where you will need to think about the content. Remember to keep your content current and ensure it is pertinent to your business. There is no point in talking about shoe design if you sell dog food.

The appearance and color scheme are key to encouraging visitors to remain on the site. Apparently, there is a psychology to color and a good website designer can use and combine color to really make a statement about your business. A good designer will ensure the color and design are not too complex and that the design used reflects your business services or products.

One of the primary criteria for a good website is ease of use. It should be easy to navigate around the site and no more than four clicks should be made to go to a particular page. As a general rule, two clicks or less should take you to any page on the site. If the navigation is complicated, visitors will get frustrated and leave quickly.

The core structure is not seen but is the foundation and is crucial to creating a good website. The base programming and coding will build the foundations of your site and this needs to be done correctly for the site to work properly. A well constructed website should be accessible from all browsers and varying screen sizes and should work with different operating systems including those powering mobile devices. You may lose large numbers of potential customers if your website is not compatible with the most popular systems. The mobile market is increasing rapidly so if you are not already geared for it, you could be missing out in a big way.

Make sure your ISP has outstanding uptime and is capable of fast transfer speeds. Remember, people will not wait if your site does not load quickly – would you? Competition is fierce, so you really need to make the most of whatever advantage you can to stay ahead of your rivals.

Graham Baylis writes articles for Rouge Media on the subjects of web design and marketing with the aim of keeping their customers informed of this fast changing area. Rouge Media is a creative web design agency based in Reading, offering businesses in London (and indeed the World) a full range of design services at very reasonable rates. Check out their site at

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