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What You Need to Do to Make YouTube Work for You
Though you may think that YouTube is full of homemade videos of people who are hoping to become famous, utilizing YouTube in your marketing campaign can actually help you promote your brand. It is the largest video sharing site in the world, with over 800 million viewers per month. Videos are very powerful branding tools since they help you connect more intimately with your audience. With the use of video, you can reveal more of yourself or your surroundings, and it really helps people connect with you better. Of course, it isn't enough to simply create a channel in YouTube for your brand, upload videos there, and hope that they effectively promote your brand. YouTube doesn't work for everyone, but it can work for you if you use it wisely. Here are some tips to help you do this:
1. Make Sure to Brand Your YouTube Channel
You want to ensure that your channel represents you and your brand, so it's essential that you brand it. If it's your personal brand, make sure that you use your full name in your channel. If it's your small business brand, then you should use the name of your company. Set up your profile properly - ensure that all the details are included so that people can find you. You want to link your personal or business website to your YouTube channel so that people who watch your video can learn more about you or your business. Also, the overall feel and theme of your channel should reflect your brand. Make sure to put up your picture or company logo, then use colors or designs that are associated with your brand so that people will remember you whenever they visit your channel. Don't forget to change the title of your channel! You should put a title that really represents you and what your brand is about so that people will know what to expect when they watch your videos.
2. Create Interesting, Remarkable and Short Videos
To effectively promote your brand on YouTube, it's essential that you create videos that people are going to watch, of course. So you have to create interesting and remarkable videos that are preferably short and sweet, since most people have short attention spans. You want to keep them engaged and then direct them to your website at the right time; you don't want to bore them to tears with a long, rambling video. Keep it short, sweet and simple. Or short, quick and amazing. That will get people's attention.
3. Promote Your Channel
The great thing about YouTube is the fact that it easily integrates with many social media platforms, so you can easily promote the videos you upload. So if you want to make YouTube work for you, you need to get the traffic up in your channel. Specifically, you want more subscribers so that whenever you upload new content, you will have viewers. Promote your YouTube channel in your different social networking sites, such as Facebook and Twitter. You can also promote it in your blog. Make sure to encourage your audience to subscribe to your channel, not just watch your videos and leave. Also, you should utilize SEO techniques so that your YouTube channel and videos come up in search engines when people search for keywords related to your brand.
4. Interact With Your Audience
The comment section in your channel as well as each video allows you to interact with your audience on YouTube. You have the option of allowing all comments to be immediately published, moderating them before they're published, or disabling them. If you plan to allow comments, you should make sure that you monitor them regularly so that you can respond to your audience as well as moderate content.
5. Monitor Analytics
A great feature of YouTube is the free analytics that come with it, so you can monitor your channel and learn what videos are particularly popular among your audience, as well as understand who your main viewers are. By knowing the demographics of your audience, you can create better videos that are focused and targeted towards them. Making YouTube work for you isn't that difficult. But it's important that you understand the site you're using, brand your channel so that it represents you, create videos that people will want to watch, promote your channel in your network, interact with your audience, and monitor your analytics. Videos are truly a powerful medium for promoting your brand, so make sure you use it effectively.
Maria Elena Duron, CEO (chief engagement officer),
, a word-of-mouth marketing firm, is skilled at making networks "work" and harnessing powerful online and offline buzz. She facilitates online visibility services and word-of-mouth coaching and workshops - taking companies and professionals from buzz-worthy to bucks-worthy.
This article courtesy of
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