Without focusing your SEO content writing to meet the needs of search engine algorithms, you are liable to slip in search engine results. These article-writing tips will help you to optimize your blog posts and web pages and, in turn, avoid the drastic loss of traffic involved in failing to secure a high-listing position on search engines such as Google.
Although a Page 2 listing will drive some traffic your way, you realistically should be on Page 1 if you seriously want to compete in your niche or market. This means your page needs to be ranked in the top 10 results. It takes a fair bit of work to achieve that, and your workload will increase with the number of competing sites using your keywords. To establish who your main competitors are, do a search on Google using your keyword.
Types of Google Searches
To use SEO content writing to its fullest benefit, it is important you understand how many other web pages are using your keyword choices. If you carry out a search using the bare keywords without delimiters, the results will display pages that contain any form of the keyword, with the words in any order and even with synonyms for your keywords. For example, a search for the keyword ‘writing tips’ with no delimiter is liable to produce results including ‘writing tips, ‘SEO writing tips,’ ‘article writing tips’ and any other phrases using these words in any order. Pages that contain just one of these words may also be listed.
By using the keyword in the form ‘SEO content’ the results will include web pages using only that phrase, although it could be used as part as a longer key-phrase such as ‘SEO content writing tips.’ If you employ square brackets with the keyword: [writing articles], the results will provide pages containing only that exact phrase in the correct word order.
If you carry out a search for your keyword using each of these forms, you will see the number of other sites using the same form of the keyword just below the search box on the results page. That is the competition you are up against.
Meta Data Tips
Don’t be dispirited if you have a lot of rivals – the vast majority of these pages will be of poor quality, and you will easily beat them with some simple SEO techniques.
Using the proper Meta content is an important example of this. It is surprising how many sites, even those designed by self-proclaimed SEO web designers, fail to get the Meta content correct on every web in the website. Here are some tips:
Meta Data: The Meta data appears in the head section of your page HTML. This the section of your HTML just prior to the body section where the visible elements of your site are coded. Only search engine robots will scan the head section, which you should use to tell the spiders what your site is about before they check for themselves. When the spiders reach the ‘body’ section, the contents of the ‘head’ section are not visible on your web page.
Title Tag: This what Google uses as the title for your listing, not the title you use on your page. It should exceed 59 characters counting spaces. Not everyone agrees on this number, but I suggest it because that is what Google seems to use in its own title tags. Use your main keyword at the start of the title, and a minor keyword before the end – you will not have room for much more in 59 characters.
Description Tag: This is the text that appears beneath the title of your search engine listing. Include your main keyword early, and describe the meaning of your web page. Use a maximum of 160 characters counting spaces.
Keyword Tag: Not many search engines use this, but it does no harm to include it. List three to five keywords or phrases separate by commas – you could list more, but most searches rarely use this. Five is enough for those that do.
Check out the source code of web pages that are competing with you for your keyword. The source code shows you the format you must use for your Meta data and also the keywords being used by your main competitors among some other useful data about their websites. Visit the competing web page and right click on the page. Then left click on ‘view page source’ on the drop-down menu.
That is the first fundamental lesson in SEO content writing: make certain all your important Meta data is included. This is important to search engines when formatting your listing. If you have no Meta data, or it is wrong, you will your chances of achieving a high ranking. Getting the Meta data right is probably among the most important website article writing tips that you will ever be given.
If you are serious about running an online business, or want to get your blog or web pages listed high in Google’s search engine results pages, check out Pete Nisbet’s blog at http://www.SEOContent.co/. Pete is a professional writer with a proven SEO record.