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Google+ has been receiving mixed reviews since it launched less than a year ago. Introduced as a Social Media tool, it felt nothing like one. As the months passed, changes were implemented almost weekly that steered Google+ more towards a familiar social media format, yet the inconsistency “message” of what it was all about kept many users at bay. Circles and the +1 confused more than a few and businesses were unsure about how to use brand pages as an effective tool to promote their product/service. So the question is – should your business be active on Google+?

Yes. Starting right now.

On May 31, Google Places was removed and replaced with Google+ Local Pages – a major leap for Google+ serving as another indicator that Google is making moves to further solidify its position as not only the dominant search engine, but as a priority for a business’ online social presence.

Below, I’ve created a 10 item list to explain why your business should place Google+ at the head of its social media marketing mix:

1. It’s Bigger than You Think

Sure Facebook has 900+ million users, but after only about 12 months Google+ has over 400 million worldwide. Google+ Brand Pages are growing at a faster rate than on Twitter. Do the math on both and the implications for the future are clear.

2. Easy Set Up

Compared to Facebook, Google+ set up for personal and brand pages are now much easier, as are those pesky Privacy settings.

3. Integration of Platforms

The genius behind Google+ is its complete integration with the other Google platforms that your business probably uses. Gmail, Google Docs, Picasa and Chrome (as your browser) may already be in your daily rotation and thus adding Google+ as your lead social media tool will streamline your daily efforts. If you are using none of the above, then you should – your competitors are.

4. The Search Implications of Circles

Google+ Circles are far more than just a fun way to group your interests, friendships, and associations. When your Circles are properly created and you are engaging potential customers within your Circles, their future Google searches are then influenced by their association with you as a business. If they are logged into their Google account, they have a better chance of finding your business in a search query for your category – if you have one another in the same Google+ Circle.

5. The Search Implications of +1

+1 is NOT like a Facebook “like.” If someone clicks the +1 icon either from your home page or, when the icon is displayed next to your Google search result listing, it will then impact their searches for categories relevant to your business in the future. Engaging users on Google+ then increases the chance that your business will receive the +1, thus increasing the chance that you will be found on searches performed by those users in the future, even if they “forgot” about you. You may have been on Google Page 5 on general search, but now, if a user has +1′d you in the past, your position may jump to Page One for them and even for those in THEIR Circles.

6. Superior Mobile App

Both in design and usability, the Google+ iPhone and Android App is far superior to that of Facebook, Twitter, Pinterest, and the rest.

7. Automatic Photo Upload to the Cloud

Photos uploaded to Google+ go directly to the cloud for safe keeping. Better yet, if you use an Android, you can activate a setting to automatically upload any photos taken from your mobile directly to the cloud (under a private account).

8. Hangouts

Google+ Hangouts are ultimate chatrooms and make for great business conferencing tools – even as a way to engage customers from a Circle in a face to face Q & A or webinar.

9. Ease of Targeted Posts

When creating a post for your personal account or brand page, Google+ automatically provides you with highly visible, easy to use, options for you to target specific users. Tailor messages for a specific audience with ease.

10. Places

As stated at the beginning of this article, Google Places has been replaced by Google+ Local Pages. If you own a physical business whose success depends upon customers searching for and finding your location in a city, then you NEED to set up your Google+ page.

Conclusion

Brilliant features aside, one glaring piece of evidence that Google+ should take precedence in your business’ Social Media campaign is this – it’s Google. Google isn’t going anywhere and every move they have made over the last few months indicates that they are slowly but surely rolling out the one social network that is here to stay. The search result implications alone demand that your business starts developing a strong Google+ presence, yesterday.


Contact me at Marcus@StandardMarketing.ca to build your brand’s Social Media campaign. StandardMarketing.ca

11 Responses to “Why Your Business Must Be On Google+

    thanks for the good tips,and i will try this now.

    October 18, 2012

    Nice, succint and informative article. Nicely written. Thank you.

    October 18, 2012

    Well, it is owned by Google. What else is there to say? Good article. Thanks.

    October 18, 2012

    Thanks for this information on google+

    October 18, 2012

    good stuff , i must get working on google +

    October 18, 2012

    very good post.thanks for this tips.

    October 19, 2012

    Great post. You have mentioned all the possitive sides of having google+ profile for our business. Nowadays it is a must have! Regards

    October 19, 2012

    Thanks, its very useful post

    October 19, 2012

    Some great points.Im looking for better ways to promote my site and this is a good place to start

    October 19, 2012

    We’ve set up Google + pages for several local businesses and integrated them with their other social media accounts. One thing you haven’t pointed out is that Google+ itself has a Pagerank of 8, so presumably links to your website from your Google+ page may get a nice SEO boost, even if they’re nofollow. Here’s an example: https://plus.google.com/101211758805044683448/about

    October 22, 2012
    avatar
    jou

    very helpful. but in fact,i need to study more about google+, i need it to support my online business.

    October 23, 2012

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