Never has it been more important than it is today to be a social brand. More and more people are spending a lot of their time on social networking sites, connecting and interacting with other people and brands. If you want to engage and reach more consumers, then it’s essential for your brand to have social media presence.
As a small business owner, your personal brand as well as those of the people who work with you or for you can greatly affect your business. This is because people don’t just buy from brands anymore. They want to buy from real people, people they know and like. This is why word-of-mouth marketing continues to work so well, since it’s based on people’s relationships and referrals through mouth to mouth communication.
Word-of-Mouth Marketing Still Powerful
There are certainly a lot of advantages to having a social media presence for your brand. You can connect with hundreds or even thousands of people with just a click. You can send your message to people all over the world. Information can spread virally throughout social networking sites, so your message gets repeated over and over. It’s easy to offer promotions and discounts, and you can even gain insights and other information about the effectiveness of your marketing campaigns. Perhaps best of all, it’s easy to offer personalized customer service, since people really get to connect and interact with you on these platforms.
Of course, there are also disadvantages to having a social media presence. Being “social” basically means putting yourself out there, exposing yourself to the public. And this exposure could result in negative comments and feedback about your personal and small business brand.
Pictures and Impressions
A picture says a thousand words, and even the pictures you post in your different social media accounts can affect your brand. Customers, hiring managers, job recruiters, and clients are now Googling you, checking out your social media profiles, in order to gain insights regarding your brand. Because of this, the pictures you post can definitely affect the way they view you and your small business.
Pictures of partying or drunken pictures, religious or political slogans, scantily clad images, photos of illegal activities…these may seem funny at the time you posted them, but once clients, customers or hiring managers see them, you won’t be laughing anymore.
Does the Tag Spell Doom?
This is why it’s essential for you and the people you work with to take the time to check the pictures you’ve uploaded and see if there are any that other people may view in a wrong way. Another even more important thing – you also need to check the pictures that people “tag” you in, especially in Facebook, since it can greatly affect your brand. Some of these pictures may be ones that you don’t want people to see – such as the one where you’re puking your guts out on the toilet. These can be uploaded by your friends and then seen by other people when your friends “tag” you.
If you’ve been on Facebook for a long time now, it may be difficult for you to go through all the information and pictures you have in order to filter out the bad things while keeping the good things. If you don’t have the time, you might consider using the Esselte created Pendaflex Tag Tamer, a Facebook app that has been designed to help you find and remove all those unwanted pictures from your Facebook Timeline.
Tag Tamer Helps Look for You
Pendaflex Tag Tamer uses an advanced search function that is easy to use and saves you time so you can quickly search and remove all those unwanted photos. Typically, you would have to manually scroll down your timeline and one by one remove the photos you don’t want as well as the tags you received. With this app, people who have hundreds or thousands of photos can quickly filter their Facebook Timeline so that no unwanted photos are revealed.
In today’s world, what is known about you can negatively affect you, even if it was just a silly picture taken on a crazy night. Make sure that your social media accounts are free and clear of anything that can ruin or put a negative light on your personal or small business brand. If you have people working with you or for you, you should also help them understand the importance of this.
With the Pendaflex Tag Tamer, quickly and easily remove all those unwanted photos from your Facebook Timeline, so you don’t have to worry about pics from the past clouding your future with clients, customers and hiring managers.
“Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks “work” and harnessing powerful online and offline buzz. She facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.